So, the only thing to be talked about more than Barrack Obama’s presidential victory on Tuesday November 4th, 2008 was CNN. See, CNN, in some bizarre move to either advance news-reporting technology or to grab more ratings, debuted a new instrument in their quest for accurate journalism.
If you were watching CNN the night of the election, then you had the distinct pleasure (or horror) of watching Wolf Blitzer (who is less and less a journalist and more and more a computer-controlled muppet with a sweet name) talk to Jessica Yellin, who appeared in front of him in a blue haze. Jessica Yellin (“Ms. Yellin, could you please keep your voice down?”) was not physically in the Atlanta studio. She was in Illinois, encased in a green box filled with tiny cameras that allowed her image to be reproduced in three-dimensions hundreds of miles away. This is CNN’s definition of a hologram.
Except, Yellin wasn’t in three dimensions, and CNN’s use of the term “hologram” is a load of crap.
See, holograms haven’t been invented yet, not the kind of holograms you see in Star Wars, and probably never will. Bending light to produce glowing, floating images (without the use of projecting them onto panes of glass) is defying the laws of physics. Light has to bounce off something in order for people to see the object it’s bouncing off from. Light can’t just come out of thin air (at least, as far as my understanding of physics is, which to be honest, is limited, and let’s not get into subatomic discussions of quantum physics and wormholes).
Wolf Blitzer wasn’t looking at the “hologram” of Yellin in person, either. He was looking at a monitor, because there’s no way for CNN to project that information in person. CNN can capture Yellin in three dimensions. That’s not new technology (movies have been doing this for years). But reproducing images in 3D is impossible. What we saw at home was an illusion, pure and simple. The use of the term “hologram” by CNN is complete crap tossed out because it sounds cool and will help to drive up ratings (which it probably did, so good job there). To be a hologram, it has to actually be 3D, in real life. The “3D” going on here only existed on the home audience’s “2D” television sets.
So, foul ball on you, CNN.
ESPN has been playing with this lately. They’ve been working with Electronic Arts to allow their Sportscenter anchors to interact with virtual players and demonstrate plays to the audience first hand, without having to hire their own football team. This is an excellent use of this technology, as it allows the sports journalists to display what they’re talking about in an easier, more visual fashion. It’s about communication, and the better a journalist can communicate an idea, the better their journalism is.
But they weren’t calling their virtual football players holograms. And what kind of irks me about the virtual Jessica Yellin that spurred me to write this rant is the simple fact that having a virtual reporter (virtual only to the home audience) does not improve communication. This does not help Yellin get the story she’s reporting across, it does not make it more or less accurate, and it does not help her communication with Wolf Blitzer.
It’s just weird to me that one of the most historic nights of my life was used to test out this gimmicky ratings snatcher. Could they have done it on another night when, I don’t know, the future of America wasn’t happening?
It’s a gimmick, pure and simple, a product of modern journalism’s obsessive pursuit of one-upping the competition not in the form of better reporting, but in flashy computer-generated bullshit. I’ve ranted about this before, and I’ll keep doing it, because CNN should be putting money into better information, better reporters, and better access around the world. The simple fact that CNN hasn’t gotten a scoop on the location of Osama Bin Laden infuriates me when they’re spending god-knows-what on green-screen booths and fake-as-hell hologram technology.
If they had built real holograms, that’d be pretty niffty, but my point would remain the same.
Try setting up CNN’s situation room on the roof of a monster truck that’s driving through a suburban neighborhood crushing houses and firing rockets into the sky out of seven rocket launchers all named funny names like “Mr. Boom-Boom” and “Bubbles”. And replace the news anchors with strippers. I’d watch it in a heartbeat, and it wouldn’t make the journalist quality any better than goddamn holograms.















